Episodes

Should we talk about politics in business posts, or as part of our marketing? For a long time my recommendation was to “tread carefully” and if you do, make sure it's after you’ve considered all the possible outcomes. That’s ...

If you’re planning to make the most of your holiday season this year, to help set yourself up for success in 2024 then this episode is for you. Marketing requires goal setting, focus, and energy and we’re going to talk …

One of the most exciting and terrifying things you can do is launch a new business. Especially when it’s a step forward into doing something you really want to do. However after the first flurry of excitement it’s so simple …

our host of Confident Content. I’m a content marketing coach who works with small business owners who know they need to be the face of their business. Today I’m going to help you become more confident in creating content that...

If you don’t have any sort of lead magnet for your business, you’re missing out on sales! It’s one of my high priority content marketing tasks with my clients, straight after ‘sorting out your email” This is part THREE of …

Creating reels and other short form videos (e.g. TikToks or Youtube shorts) is a common part of our small business marketing these days. Yet I see so many small business owners still try to overcomplicate the process, or try ...

The growth in using podcasts to help grow your personal brand and get noticed is exploding. The power of being in someone’s ear allows us to build a connection and relationship that helps build trust and confidence. (This fee...

Know you need to get your email marketing sorted for 2024 but have a major block around how to make your emails with opening and not sent straight to the trash? I’ve got you! Email marketing is one of my …

Email marketing is so often ignored in our marketing. We take for granted the gift we get when someone gives us our email address. I reckon it’s because of a range of reasons. We all get a pile of really …

Learn what's needed to really connect with your ideal audience in your lead generation. Then walk through what emails you need to create to bring your downloaders into your community and client list.

If there’s a weak area in my content marketing, it’s likely to include hashtags. I know they can still help us make an impact. I know that platforms will still use them to help us get our content in front …

In the age of “it pays to be creative” how do you create content that helps people choose you? How do you create this sort of content and what should it look like? In this live coaching session I work …

One of the biggest mistakes we make in our marketing is trying to get people to “get ready” to work with us, instead of talking to people who already know they need someone like us. While there is a time …

Still thinking about Tiktok and not sure where to start? Or perhaps had a go, and can’t work out how it all works? Join me in a live coaching session as I work with business coach Alana Swain as we …

If you don’t have any sort of lead magnet for your business, you’re missing out on sales! It’s one of my high priority content marketing tasks with my clients, straight after ‘sorting out your email” So today I’m working with...

Find out what you need to do to get more eyes on your business - and check if you're ready for this stage of marketing in episode 6 of Confident Content with Rachel Klaver

Content Marketing for small businesses: Find out how to creat content that builds your authority and expertise in your space. This can help build an audience and help people become more ready to work with you.

We’re on a mission to find out where your content marketing isn’t firing. And we’re going to go backwards. We often focus on “how to grow an audience”. But I always focus on how to look after the audience you …

Today, I'm diving into a topic that's close to my heart: transforming your mindset towards email marketing. We're going to explore the incredible power of email marketing and how it has the potential to establish even stronge...

One of the questions I ask my content coaching clients is how many posts they will commit to creating a week on their primary platform. Before they answer I’ll slide in “and the minimum is three”. So often the reply …

Welcome welcome welcome! This is the very first episode of CONFIDENT CONTENT, a podcast designed to help you become more confident in your content marketing Confidence allows us to be generous with our content. It doesn’t pul...

Welcome to CONFIDENT CONTENT. Are you a small business owner looking to create marketing content with confidence? Well, this is just for you! Welcome to "Confident Content," the podcast that provides small business owners lik...