Episodes

Shifting from LinkedIn to Substack: Why I’m Making the Move I’ve been rethinking where I put my energy when it comes to content creation. For a long time, LinkedIn has been a big part of my strategy—it’s been great for …

Ever put a marketing message out there, sure it was going to hit the mark, only to have it completely flop? You know your customer needs what you offer, but they’re just not getting it. That might be because your …

We sit down with Tiffany Bartlett, an email marketing specialist, or as she likes to say, a "Welcome Sequence Scientist." Tiffany shares her journey from the science field to mastering email marketing strategies for service-based businesses. We explore why first …

Ever sat staring at a blank screen, knowing you need to create content but feeling completely stuck? Content paralysis is real, and it can feel overwhelming when you’re unsure how to begin. But here’s the good news: you don’t need …

Ever wondered why that tricky IKEA bookshelf you built has a special place in your heart? Or why people rave about their HelloFresh meals? That’s the IKEA effect in action—valuing something more because you helped create it. ...

Do you ever stop to think about the lifestyle your business is carving out for you? Is it the one you dreamed of when you first started, or has it taken on a life of its own? This episode is …

There was a time when I thought evergreen content was lazy, and the worse option for small business owners. Now I teach it because I know it not only makes content marketing more manageable, but also increases leads. Are you …

Storytelling in business can be very simple, or a little more complex. The key is to really understand WHY you are telling the story, and what the expected takeaway will be for your ideal audience. This means being selective...

I love a good story. Best thing I ever did for my business was start prioritizing fiction in my reading to give my brain breaks for work thoughts. I love a pretend good story, but I especially love a enticing …

Want to have a super effective marketing strategy? Make sure it includes email. If you’re not getting enough sales and you are avoiding emailing your list - you’re missing out on growth right now. But what happens if you don’...

One of my favorite parts of having a detailed psychometric profile is being able to load it up into chatGPT, and then asking it to help me work out what type of content marketing I can do. Yes, some of …

Having a super robust psychographic profile of your ideal customer (you may need one per offer, or a few for your business over all) can help you better create content, decide where to spend your marketing time and energy, an...

What are the common personality traits of your ideal customer? And what values do they hold that make buying from you such a great fit? This is part two of a series on using Psychographics to determine your ideal audience. …

This topic was decided upon after I got myself into a wee argument with an anonymous account on Tiktok. I’ve been creating some content around thriving during the recession as a small business owner and this person made the c...

If you’re a business owner with big dreams, at some point you’re going to need more help than just you to reach them. Using outsourced help can feel scary initially as it’s all about investing in something and someone else …

What’s the next steps in growing a small business where some of your work is products, and some of it is one of pieces? This is the question I helped Benadette Ballantyne answer for her art business in today’s live …

One of the worst things you can waste your money on as a small business owner is outsourced marketing. And the two biggest sucks of money are often SEO and social media marketing. Before all those offering those services come...

I adore content marketing because it makes getting hot leads coming in at scale, with low to no cost marketing, a completely possible experience. With a sticky content web, talking to all parts of the customer journey, you c...

There’s nothing worse than creating content that just attracts the sound of crickets. And look - it’s going to happen to all of us in some capacity at some stage, and that’s normal. What’s not normal or good is if …

Hi - my name is Rachel Klaver and I’m a content marketing coach and strategist for small business owners. If you’ve seen my content you know I love cameras. But it wasn’t always like that. Yes, as a young child …

I’m using the phrase “Imagine how thankful March Rachel will be if you do this now” when working on my marketing tasks at the moment. I’m looking at a very booked March and April, and anything I do now to …

My heart dies a little everytime I spy any business saying they can’t see the point of email marketing but ESPECIALLY when it comes to ecommerce and retail Before I introduce my live coaching client today and her incredible b...

My brain started to switch off when I read content created by AI. There are tells. And I swipe on by. That’s not the worst of it though. I have also noticed I trust that brand a little less. I …

Before you even start to write your course you should think about how you’re going to market it. Big call I know, but here’s the thing… If you exert all your energy on creating the course, you’ll forget to make …