Confident Content: Should We Get Political in Our Marketing?
Should we talk about politics in business posts, or as part of our marketing?
For a long time my recommendation was to “tread carefully” and if you do, make sure it's after you’ve considered all the possible outcomes.
That’s still true.
However what if stating a political view becomes essential for you, to stay in line with the core values of who you are as a person, and as a business owner
In this episode we talk about the balance of speaking your truth, and running a business, the benefits and costs to staying true to your values, and what happens if you choose a more middle ground.
(I recorded this at the beginning of December, and am aware some things I mention in here may have shifted since I recorded this)
In this episode we cover:
- Have politics ever been left out of business?
- The place for values in our business and marketing
- If it’s possible to be apolitical in business
- Why talking about your views can grow your business
- How politics can negatively impact your business
- Why the algorithm is on your side
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