Confident Content Live Coaching: Planning a Lead-Generating Webinar - with Kate Ryan
Webinars remain one of the most effective methods to attract and convert new people to your course or coaching programme. It’s an opportunity for the participants to see you, and learn from you. It’s also a perfect time for you to explore holes in their knowledge or how to meet their needs and show them how you can solve that all for them
Join me and my coaching client Kate Ryan as we walk through why her current webinar wasn’t the best fit, how to identify the right topic, what structure she should use, and how to promote her webinar to the right people.
We also cover what to do once the webinar is done and you need to maximize the power of all the leads.
If running a webinar is on your radar for 2024, this podcast episode is for you.
In this episode we cover:
- How to pick the right topic
- How to plan your promotional posts and emails
- How to get a higher number of people attending
- What platform you should use
- How to build a compelling sales framework
- What to do post webinar.
Important Links
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Come to Rachel’s Free content strategy workshops
Register interest for Rachel’s content coaching programme
Get a FREE copy of THE MARKETING FIX
Join the My MAP IT Marketing Strategy School
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Buy your copy of Be a Spider, Build a Web
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Kate Ryan
Photographer, Parent, designated family memory keeper and business person
As a professional photographer for 10 years and counting, I’ve had the joy of documenting every different kind of story you can imagine, from the big lifetime milestones of wedding day love stories, to the whirlwind of emotions that come with starting (and adding to) your family and watching them grow. I’ve had the pleasure and responsibility of seeing just how important photos are in the celebrations of our lives.
More than that, over the course of my life, photos have been my only way of connecting with some of the most important people that I’ll never meet – my ancestors. The ones who passed before I was even born, the ones who impacted my family and my life purely because they existed. Being able to connect with these people through the few images I have of them, and the stories and memories that they inspire is one of the defining ways I have come to understand who I am and what I am here to do in this world.
While telling my own stories through photographs (both real-life documentaries and those more creatively inspired) is something I have done long before making this my profession, nothing drove home the importance of my everyday photos more than my own milestone moments: becoming a parent.
Seeing my tiny humans grow and change before my very eyes minute to minute, grow out of clothes between naptimes, and develop into the people they are at an astonishing rate lit a spark within me. I found myself taking more photos than ever before, more often with my phone than with my DSLR. I was excited to create a deep record of our adventures to sh… Read More
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