Confident Content: Live Coaching: How to Create a Juicy Lead Magnet Part 1
If you don’t have any sort of lead magnet for your business, you’re missing out on sales! It’s one of my high priority content marketing tasks with my clients, straight after ‘sorting out your email”
So today I’m working with my client Julie from Thinking Caps in a live coaching session to help her (and you) work out how to choose a great topic, what the structure of it needs to be like, how to organise the content, and then how to set it up (including what platforms I recommend)
Learn alongside Julie, and get inspiration for your own lead magnet (lead generation) resource. If this “to-do” is not high up on your list, you’re missing out! And I don’t want you to miss out.
Julie is the co-founder and director of Thinking Caps. Her main role is the onboarding of new tutors and new students. Julie is fiercely passionate about finding the right ‘study buddy’ tutor for your child. This means getting to know a bit about them and their interests… not just their learning needs. She uses this information to match your child with just the right study buddy – one who will really ‘get them’ and be a wonderful guide and mentor, as well as providing them with excellent learning.
Join me and Julie as we work together to create a plan, get inspiration and work through the tricky bits of creating a lead generation resource that’s going to help her attract her ideal clients, and grow her business
We are doing this over a three part series - today’s session was on how to choose the right type of lead generation, and how to write it/ structure it, along with the landing page, and the contact form
In this episode we cover:
- How to choose the right lead generation
- What the best options are
- What you need to do to create it
- The order of putting it all together
- How to set it all up
- Why you might need more than one
Important Links
Come to Rachel’s Free content strategy workshops
Register interest for Rachel’s content coaching programme
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Join the My MAP IT Marketing Strategy School
Become a part of our Facebook group
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Julie
Business Owner
Julie is the co-founder and director of Thinking Caps. Her main role is the onboarding of new tutors and new students. Julie is fiercely passionate about finding the right ‘study buddy’ tutor for your child. This means getting to know a bit about them and their interests… not just their learning needs. She uses this information to match your child with just the right study buddy – one who will really ‘get them’ and be a wonderful guide and mentor, as well as providing them with excellent learning.
As an educator, Julie first started her career teaching in the early childhood sector, and then went on to teach in primary and intermediate schools. In 2001, Julie was seconded by the Ministry of Education to be a Numeracy Facilitator, where she introduced the Numeracy Project to schools across Auckland. She has since presented at national conferences and day courses across New Zealand.
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