Confident Content Live Coaching: Growing a Following as an Artist - with Bernadette Ballantyne
What’s the next steps in growing a small business where some of your work is products, and some of it is one of pieces?
This is the question I helped Benadette Ballantyne answer for her art business in today’s live coaching session
Bernadette Ballantyne is mother of two residing in Waikato. After a career as a teacher, she managed to turn my passion for art, into a full-time gig and resigned from teaching in 2022. In her commission based art business, she specialises in soft pastel portrait drawings, focusing mainly on both pets and people. She also produces her own original artworks to sell and produce fine art prints.
In this coaching session we walked through what her goals are and whether they are reflected in her marketing. I gave her some ways to grow areas of her business.
Part of Berandette’s actions was to “show what she needs to grow”
As you listen to this episode, perhaps you can check your own marketing too - are you showing what you need to grow?
In this episode we cover:
- How to make sure your website reflected your growth plans
- How to show up as a creative online
- What type of content you need to have as part of your regular marketing
- How to give yourself “days off” marketing and keep it consistent
- Why it’s important to not look at your competitors when marketing
Important Links
Buy my content marketing planner
Come to Rachel’s Free content strategy workshops
Register interest for Rachel’s content coaching programme
Get a FREE copy of THE MARKETING FIX
Join the My MAP IT Marketing Strategy School
Become a part of our Facebook group
Buy your copy of Be a Spider, Build a Web
See omnystudio.com/listener for privacy information.
Bernadette Ballantyne (Berny Bee)
Artist
My name is Bernadette Ballantyne, a mother of two residing in Waikato. After a successful career as a teacher, I finally managed to turn my passion for art, into a full-time gig and resigned from teaching in 2022. In my commission based art business, I specialise in soft pastel portrait drawings, focusing mainly on both pets and people. I also produce my own original artworks to sell and produce fine art prints.
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