I’m Iona, website strategist, owner of Grow My Business, mother of 3, lover of chocolate and international athlete.
My background is in business strategy and operations and my superpower is the strategic view I bring to the web design process.
I found early on in my journey with SME’s that websites, and more importantly the key messages and targeting of websites, was critical to business growth. If you can get it right for a website that compels complete strangers to take action and contact you, you are immediately on your way to business success.
This shifted my personal journey to creating websites that actually made this happen. My business background means my website approach is strategic and focused on business growth as well as design, which sets me apart from most web designers.
We know we need a website for our business, but are we expecting less from it than we should? Back in the day people used to call websites a “brochure.” While some people still just see it as a must …