Get more sales from your sales page
Today, we’re diving into a topic that can feel a little intimidating, even for the most experienced business owners—sales pages. If the idea of writing one makes you break out in a cold sweat, you’re not alone.
Many of us associate sales pages with pushy, over-the-top tactics, but the truth is, when done well, a sales page is simply another way to have an honest, structured conversation with potential customers.
And to help us demystify sales pages, I’m joined by Angela Pickett, an experienced and highly approachable sales page and website copywriter. Angela’s background is fascinating;before she became a copywriter, she spent 15 years working as a diplomat in Australia, China, and Vietnam.
It turns out that the same skills that made her a great diplomat;clear communication, attention to detail, and the ability to connect with people,also make her an incredible copywriter.
Now, she helps business owners, government organizations, and not-for-profits craft clear, compelling copy that actually works.
In today’s episode, we’ll be covering:
- What a sales page really is (and isn’t).
- Who actually needs one—and why.
- How a sales page differs from a regular website page.
- The key elements that make a sales page effective.
- Why some sales pages give the whole concept a bad name.
- A step-by-step breakdown of a high-converting sales page.
- And why design is just as important as the words on the page.
So tune in, pull up your website and let Angela take you through what you have got right,and what you may be missing.
Important Links
Dial into your ideal client - psychographic workbook
Fix your marketing strategy in two days
Become a confident content creator in just two days
Get a FREE copy of THE MARKETING FIX
Buy your copy of Be a Spider, Build a Web
See omnystudio.com/listener for privacy information.
Angela Pickett
Sales Page Copywriter
Angela Pickett is an experienced, approachable sales page and website copywriter with stellar communication and organisational skills.
After 15 years working as a diplomat in Australia, China and Vietnam, Angela traded expat life for the Barossa. She discovered the skills that made her a successful diplomat - superior communications, attention to detail, the ability to connect with people and problem solving –made her an excellent copywriter.
Working closely with clients in business, government and not-for-profits, Angela delivers clear, honest advice and straight talking copy. Working closely with her clients, she transforms ideas into logical, ordered arguments to create high-quality sales pages and website content.
Initially, the thought of sales page copywriting made Angela feel queasy. She hated the idea of coming across as a sneaky, sleazy salesperson.
But she eventually realised that sales pages are simply another way to have a conversation with a prospective client.
Angela discovered that well-written, well-structured sales pages can transform website visitors into committed customers. She has written sales pages for service packages, courses, memberships and even subscription boxes.
In 2025, Angela and sales page designer Elise Doyle are teaming up to run online workshops, helping business owners create their own sales page magic.
Outside of copywriting, Angela wears many hats, including aspiring romance writer, cellar door host, community volunteer and avid reader.
