Confident Content Live Coaching: Content Structuring for E-Commerce E-mail - with Perzen Patel
My heart dies a little everytime I spy any business saying they can’t see the point of email marketing but ESPECIALLY when it comes to ecommerce and retail
Before I introduce my live coaching client today and her incredible business let me rant a bit - Emails are meant to make you money. If they aren’t it’s not the platform's fault. It’s yours.
And.. if you are really serious about growing your business you need to be serious about email!
Today we’re talking e commerce email marketing, and how to best use flows, and automation to build your community. We take a look at some of the things Perzen is already doing, what she needs to prioritise and what is possible with email marketing automation.
I’m helping one of my old (but not in years!) client Perzen Patel better automate her emails and how to find deeper ways to connect with her audience.
I want Perzen and you to get more sales from your emails in 2024. So let’s dig in and get learning
(While Perzen uses Klaviyo, the principles are valid across all good email marketing platforms)
In this episode we cover:
- What the bare basics of email for ecommerce needs to include (and how it’s different to service based businesses)
- What results Perzen’s already had
- Where it’s all getting tricky in her emails
- What other types of flows and emails Perzen can do
- How to move ourselves out of a “this is the frequency i feel comfortable sending” mindset
Important Links
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Perzen Patel
Chief Eating Officer
Perzen is the Chief Eating Officer at Dolly Mumma, a ready-to-cook curry paste and spice blend company she started with her husband in 2020. She is also a freelance food writer and has written for Stuff, The Spinoff, and other publications. When Perzen is not cooking or writing about food she works full-time and is mum to two young boys.
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