Confident Content Live Coaching: Content Planning for Time-Poor Business Owners
If you are extremely time poor, and need to make sure your content marketing works, but isn’t going to take up too much time then this is the episode for you.
Today I help my client Siobhan Richards find a manageable way for her to ensure your marketing is regular and converting as she runs her business alongside a busy full time job, and her role as a parent.
Siobhan does the marketing for her business Home of Huggles, who custom make and sell waterproof sheeting and pillow slips. She does this role alongside a job that requires a lot of travel and hours, and it’s easy to let things slide when there’s a busy patch.
Dropping your marketing doesn’t feel bad right away, but several months down the road it starts to hurt sales
Our goal in this session was to help find a simple, and achievable path to help her create content without burning out
We focused on email and digital marketing, and made a plan that other small business owners will also find super useful
In this episode we cover:
- What we need to focus on first
- Why t’s important to have some of your content on autopilot
- What you can do to make your email marketing simpler, especially if you’ve got a small list
- What you can do on top of everything else on the quieter weeks
Important Links
Buy my content marketing planner
Come to Rachel’s Free content strategy workshops
Register interest for Rachel’s content coaching programme
Get a FREE copy of THE MARKETING FIX
Join the My MAP IT Marketing Strategy School
Become a part of our Facebook group
Buy your copy of Be a Spider, Build a Web
See omnystudio.com/listener for privacy information.
siobhan
Mom
My name is Siobhan and I co-founded Home of Huggles with my mum Sharon in 2018 after exhausting all mattress protection options on our Kidney Kid journey.
As a busy mum to a son with medical needs, I was exhausted from the loads of washing regularly created from catheter leaks. The most frustrating part was the amount of time required for them to dry, occasionally getting caught out and using towels out of desperation (which only made it worse at times because I would land up having to wash a mattress). I needed help.
The AHA! moment
It happened during one of my sons stays at Starship Childrens hospital. My son was playing with play dough in his hospital bed. He made a mini aeroplane and was zooming it around and accidentally bumped it into a cup of water, causing it to spill all over his bed. A nurse came in to help us change the sheets. It was quick, easy and we all had a laugh about the collision that had happened.
An easier bedwetting solution
It was quick and easy to change the bedding. We removed the sheets, wiped down the bed, watched it dry and put clean sheets on. Despite the minor setback, his spirits remained high and he continued creating more objects from his imagination... with his water now moved a safer distance away.
I pulled together my background in MEDICAL DEVICES, EXPERIENCES AS A BUSY MUM OF A CHILD WITH MEDICAL NEEDS and MY MUMS SEWING SKILLS, and we worked on a design that could make it possible for you to get the best WATERPROOF BEDDING PROTECTION possible. Since then we’ve made a range that that can be cust…
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