Confident Content: The DIY Content Marketing Audit Part Two: Building Authority
Content Marketing for small businesses: Find out how to creat content that builds your authority and expertise in your space. This can help build an audience and help people become more ready to work with you.
We’re part two on the mission to find out where your content marketing isn’t firing. And we’re now in the middle of your customer journey and how it fits into your marketing
In this episode we’re focusing on the CONNECTED stage. This is the first step after someone’s discovered you (we’re covering that stage in the next episode).
Our content needs to be good enough for them to see we’re worth a follow, we’re worth hanging around to see again. (I call this coming on our sticky content web).
This was traditionally the part where I’d have taught you to put all your “how to” content - but there’s been a shift and the old HOW TO content we used to love is not building trust the way it used to.
So in this episode we’re going to walk through how much of this content you need to make, what type of content to make, what content types to avoid and why you might need to create your own RED, GREEN and BEIGE flag chart of your ideal client before jumping on it.
We’re halfway through the content marketing audit (Looksie) with this episode - listen in, take notes and go take action.
Because content marketing is ALL about getting results. Right?
In this episode we cover:
- What type of content we need to create at the CONNECTED stage
- The good, the bad and the ugly of your HOW TO content
- Why you need to RED, GREEN and BEIGE flag your ideal clients
- The long term versus short term HOW TO content you need
- The three stages of customer you need to be talking to with this type of content
- Why chatGPT isn’t going to help you with this (and how it CAN help)
Important Links
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