Confident Content: The DIY Content Marketing Audit Part One: Getting More Sales
We’re on a mission to find out where your content marketing isn’t firing. And we’re going to go backwards.
We often focus on “how to grow an audience”. But I always focus on how to look after the audience you already have.
If you have stopped expecting big things from your content marketing, if you’ve stopped having goals and targets to hit in terms of leads and sales from your content, then this episode is for you.
We’re covering the warning signs that your content isn’t working as it should. We’re also going to deep dive into the two decision making stages of the customer journey : the “YOURS” and the “NURTURED” stages. We’re looking to build trust, remove objections, and help your audience know they want to work with you, know how to work with you, and tell you they want to work with you.
So get a pen and paper out, take some notes and then get working (and full disclosure - I came away with a wee list of actions too. Because I’m always refining and if I suggest something to you, you know I’m going to follow my own advice!
In this episode we cover:
- What our content marketing is meant to do
- What questions you need to ask yourself as you are doing this audit
- What content you need to speak to people who are ready to buy
- How to talk to people who are starting to show interest
- Why your brand needs you.
- Plus - get the free download of the “20 Ways to talk about yourself” in the links
Important Links
20 ways to talk about yourself in your content (FREE DOWNLOAD)
Come to Rachel’s Free content strategy workshops
Register interest for Rachel’s content coaching programme
Get a FREE copy of THE MARKETING FIX
Join the My MAP IT Marketing Strategy School
Become a part of our Facebook group
Buy your copy of Be a Spider, Build a Web
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