Confident Content: Reset Your E-mail Marketing With Confidence
Today, I'm diving into a topic that's close to my heart: transforming your mindset towards email marketing.
We're going to explore the incredible power of email marketing and how it has the potential to establish even stronger connections with our audience. It's time for us to shatter that misconception that emails are just lost in the sea of an overflowing inbox. I'm excited to share how we can engage and re-engage our audience without sounding overly pushy with sales.
In this episode we start with why we need to shift our mindset and what happened when I changed the way I saw email as part of my marketing activity.
I also cover how frequent our emails can be, and how we need to look at emails from an end user perspective and NOT from our own perspective of how we see emails and marketing.
If you’ve not emailed your list in a while I will cover a range of emails you can use to kick start your email marketing (that all of us can use!) and also give a framework for how frequently we should send our strong “sales push” emails out.
I also share how and when I tend to use ChatGPT to help me with emails, and why my email list tends to get my very very best intel, ideas and thoughts.
Remember, emails are a mighty tool for nurturing your community and building deeper relationships with your audience. So, take that step, turn your email marketing approach around, and get ready to see your business thrive.
Thanks for joining me on this episode of Confident Content. We’re at episode three and I’m SO excited of what we’ve got coming up! In the meantime, keep harnessing the power of email marketing, and I'll catch you in the next episode.
In this episode we cover:
- Why email marketing is the single most important marketing activity of your week
- How you need to see your email list
- Why you can’t rely on your own views of email to impact your email marketing habits
- What NOT to do if you’re restarting your emails again
- What types of emails you can send
- Why you don’t want to link to a blog in your emails
- How to build trust and community
- How often you can send a strong salesy email
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