Confident Content Live Coaching: Marketing a Juicy Lead Magnet Part 3
If you don’t have any sort of lead magnet for your business, you’re missing out on sales! It’s one of my high priority content marketing tasks with my clients, straight after ‘sorting out your email”
This is part THREE of a three part live coaching series with my client Julie from Thinking Caps where we work together to plan and release her lead magnet. If you want to catch the first sessions, look for episode seven and episode 12.
Julie’s now completed her lead magnet and her draft nurture sequencet. In this session we walk through refining the email sequence and then talk about how to release it initially and then where she needs to be promoting it (and what to do when someone signs up)
Learn alongside Julie, and get clarity for your own lead magnet (lead generation) marketing
Join me and Julie as we work together to create a plan, get inspiration and work through the tricky bits of marketing a lead generation resource that’s going to help her attract her ideal clients, and grow her business
In this episode we cover:
- How to optimise her email sequence
- What to do when your lead magnet is ready
- Where to promote your lead magnet
Important Links
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Julie
Business Owner
Julie is the co-founder and director of Thinking Caps. Her main role is the onboarding of new tutors and new students. Julie is fiercely passionate about finding the right ‘study buddy’ tutor for your child. This means getting to know a bit about them and their interests… not just their learning needs. She uses this information to match your child with just the right study buddy – one who will really ‘get them’ and be a wonderful guide and mentor, as well as providing them with excellent learning.
As an educator, Julie first started her career teaching in the early childhood sector, and then went on to teach in primary and intermediate schools. In 2001, Julie was seconded by the Ministry of Education to be a Numeracy Facilitator, where she introduced the Numeracy Project to schools across Auckland. She has since presented at national conferences and day courses across New Zealand.
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