Confident Content Live Coaching: How to Create a Juicy Lead Magnet Part 2
Learn what's needed to really connect with your ideal audience in your lead generation. Then walk through what emails you need to create to bring your downloaders into your community and client list.
If you don’t have any sort of lead magnet for your business, you’re missing out on sales! It’s one of my high priority content marketing tasks with my clients, straight after ‘sorting out your email”
This is part TWO of a three part live coaching series with my client Julie from Thinking Caps where we work together to plan and release her lead magnet. If you want to catch the first session, look for episode seven.
Julie’s gone away and planned out her lead magnet. In this session we walk through making sure it’s going to meet the needs of her ideal client, check it’s going to have the impact she needs, and talk through the structure of how to make it all live.
Learn alongside Julie, and get clarity for your own lead magnet (lead generation) resource.
Julie is the co-founder and director of Thinking Caps. Her main role is the onboarding of new tutors and new students. Julie is fiercely passionate about finding the right ‘study buddy’ tutor for your child. This means getting to know a bit about them and their interests… not just their learning needs. She uses this information to match your child with just the right study buddy – one who will really ‘get them’ and be a wonderful guide and mentor, as well as providing them with excellent learning.
Join me and Julie as we work together to create a plan, get inspiration and work through the tricky bits of creating a lead generation resource that’s going to help her attract her ideal clients, and grow her business
We are doing this over a three part series - coming soon is us working through her draft follow up nurture sequence, designed to increase leads and sales, and how to promote it once it’s live.
In this episode we cover:
- What we’re looking for in a lead magnet
- What you need to not do when writing your content
- How to get it to a publish ready state
- What else you heed to arrange including forms and landing pages
- How it all fits together with your mailing list.
- What the next steps are, including writing the follow up emails.
Important Links
Come to Rachel’s Free content strategy workshops
Register interest for Rachel’s content coaching programme
Get a FREE copy of THE MARKETING FIX
Join the My MAP IT Marketing Strategy School
Become a part of our Facebook group
Buy your copy of Be a Spider, Build a Web
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Julie
Business Owner
Julie is the co-founder and director of Thinking Caps. Her main role is the onboarding of new tutors and new students. Julie is fiercely passionate about finding the right ‘study buddy’ tutor for your child. This means getting to know a bit about them and their interests… not just their learning needs. She uses this information to match your child with just the right study buddy – one who will really ‘get them’ and be a wonderful guide and mentor, as well as providing them with excellent learning.
As an educator, Julie first started her career teaching in the early childhood sector, and then went on to teach in primary and intermediate schools. In 2001, Julie was seconded by the Ministry of Education to be a Numeracy Facilitator, where she introduced the Numeracy Project to schools across Auckland. She has since presented at national conferences and day courses across New Zealand.
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