Confident Content: Building a Three Posts a Week Strategy
One of the questions I ask my content coaching clients is how many posts they will commit to creating a week on their primary platform. Before they answer I’ll slide in “and the minimum is three”.
So often the reply is “well, I guess it’s three then!”
The framework for building up your content output takes into account all the key parts of a customer journey, and makes sure you’ve got all your bases covered. It’s also created backwards, from the core and most important (for your business) posts, backwards to the posts that will help your business audience grow.
This same framework works with a more frequent posting schedule, as long as you take into account the percentage of each type of post you need, and make it work with the regular frequency of posting.
I am a huge advocate of creating content that is repeatable, which means taking time to create high quality posts that can be used more than once.
So if you’re struggling with what types of posts you need to create, and how to get the mix right to get those all important sales and leads, this is the perfect podcast for you.
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In this episode we cover:
- Why we start with three posts a week minimum
- How this works across all platforms
- What we need to sort out before we start
- Why we build our customer journey content backwards
- How to make it manageable
- Why we create evergreen content
- Why it’s ok to miss out on some of the types of content when you start
- Why we need to build sustainable habits.
- Scheduling to make it easier
Important Links
Come to Rachel’s Free content strategy workshops
Register interest for Rachel’s content coaching programme
Join the My MAP IT Marketing Strategy School
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Buy your copy of Be a Spider, Build a Web
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