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Jan. 18, 2024

Confident Content: How to Get Your Sales Up and Going Before Content Marketing Kicks In - with Nick Manarangi

Confident Content: How to Get Your Sales Up and Going Before Content Marketing Kicks In - with Nick Manarangi

One of the worst things about using organic content marketing to build out your business and get those leads in is that it can take time

And while it’s happening you still might need to get some leads today.

Every time I’ve started a business I’ve had to do some cold calling, or networking to drum up initial leads. It’s hard work! But it works, and that work helps make it possible for me to grow my business while I’m waiting for the content marketing to kick in.

Today Nick Manarangi, co owner of Ryze, a digital marketing agency specialising in creating websites, talks to us about his own journey into sales, and gives us three incredible prompts to get more leads from your existing networks.

I’m going to be trying one of these myself for a new offer I’m launching later this year because I loved it - and I’ve got a strong aversion to anything that sounds too salesy!

So come, learn and then (most importantly) try out on of his three (or ALL THREE) and see those targeted leads come rolling in

In this episode we cover:

  • Why NO is a beautiful word in sales
  • How to change the way you see sales
  • What cold emails and phone calls get wrong
  • Three simple ways you can get new leads and sales 
  • Why content needs context
  • How to connect with your ideal customers more naturally in a sales process

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Nick Manarangi

Marketing Agency Owner

I returned to New Zealand in 2015 after a decade in London, where I worked in B2B sales roles for media companies. Around 2013, a shift toward digital marketing sparked my interest. When returning, I founded a consultancy specialising in Google Ads and SEO for trades businesses. Today, I'm is a part owner of Ryze, a marketing company dedicated to helping businesses maintain connections with customers, suppliers, and stakeholders. My journey reflects a transition from corporate sales to a role in the dynamic landscape of digital marketing and business connectivity.