Confident Content: What Lifestyle is Your Marketing Growing For You?
Do you ever stop to think about the lifestyle your business is carving out for you? Is it the one you dreamed of when you first started, or has it taken on a life of its own? This episode is all about aligning your marketing ...
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Confident Content: What Lifestyle is Your Marketing Growing For You?
Do you ever stop to think about the lifestyle your business is carving out for you? Is it the one you dreamed of when you first started, or has it taken on a life of its own? This episode is …
Evergreen Content: Should You, Would You and Will You? Evergreen Cont…
There was a time when I thought evergreen content was lazy, and the worse option for small business owners. Now I teach it because I know it not only makes content marketing more manageable, but also increases leads. Are you …
Confident Content: How To Tell a Business Story (Part Two)
Storytelling in business can be very simple, or a little more complex. The key is to really understand WHY you are telling the story, and what the expected takeaway will be for your ideal audience. This means being selective...
Confident Content: How To Tell a Business Story
I love a good story. Best thing I ever did for my business was start prioritizing fiction in my reading to give my brain breaks for work thoughts. I love a pretend good story, but I especially love a enticing …
Confident Content: How To Build Your E-mail List
Want to have a super effective marketing strategy? Make sure it includes email. If you’re not getting enough sales and you are avoiding emailing your list - you’re missing out on growth right now. But what happens if you don’...
Confident Content: What Happens When You Give Your Psychographic Prof…
One of my favorite parts of having a detailed psychometric profile is being able to load it up into chatGPT, and then asking it to help me work out what type of content marketing I can do. Yes, some of …
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