Get more sales from your sales page

Today, we’re diving into a topic that can feel a little intimidating, even for the most experienced business owners— sales pages. If the idea of writing one makes you break out in a cold sweat, you’re not alone. Many of us as...

Shifting from LinkedIn to Substack: Why I’m Making the Move I’ve been rethinking where I put my energy when it comes to content creation. For a long time, LinkedIn has been a big part of my strategy—it’s been great for visibi...

Ever put a marketing message out there, sure it was going to hit the mark, only to have it completely flop? You know your customer needs what you offer, but they’re just not getting it. That might be because your message isn’...

We sit down with Tiffany Bartlett, an email marketing specialist, or as she likes to say, a "Welcome Sequence Scientist." Tiffany shares her journey from the science field to mastering email marketing strategies for service-based businesses. We explore why first impressions in email marketing matte…

Ever sat staring at a blank screen, knowing you need to create content but feeling completely stuck? Content paralysis is real, and it can feel overwhelming when you’re unsure how to begin. But here’s the good news: you don’t need perfect content—you just need to start. In this episode, we tackl…

Ever wondered why that tricky IKEA bookshelf you built has a special place in your heart? Or why people rave about their HelloFresh meals? That’s the IKEA effect in action—valuing something more because you helped create it. ...